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Comparison between two retail companies picked are Walmart and Costco

The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c

A trip to TAKI, West Bengal , India

                                  As Bangldesh looks on the bank of Ichamoti, from TAKI, West Bengal.Take a closed look, a cattle corpse is floating on the river bed, near the Bangladeshi bank. Victim of transborder cattle smuggling.



I am not sure how young generation would react to the name of yester year’s one of the most popular writer portraying the essence of rural Bengal, its pains and joys, prosperity and poverty and off course the thread of society; Bibhuti Bhusan Bandopadhyay. His simplicity was eminent in is writing; that was best projected by famous film director Satyojit Roy in his internationally acclaimed films like ‘Pother Panchali’, ‘Aparajito’ et el.  At the age of 9, I read ‘Pother Panchali’. Though I was not matured, enough to comprehend its intrinsic message of the content but the very story left a pugmark in my mind. I became more interested about the author later. The river ‘Ichamoti’ ; again and again surfaced in his rendition; so in my mind. I always cherished the idea to see the river. It was just yesterday on 28th November of 2010 finally I could make it.

I went in company of my spouse and joined by my elder brother and his wife. We started from Kolkata at 8 A.M by car on road and headed for “TAKI’, a border town in the bank of river ‘Ichamoti’. The route we took is old one; we went through ‘Jessore Road’ up to district town ‘Barasat; and form there we took ‘Taki road’ leading to TAKI. The road passed through congested areas, covering on its way several villages and smaller towns like ‘De Ganga’, ‘Basirhat’. We could reach Taki at around 11.50 A.M. However, though the journey was time consuming but not tiring. Reaching Taki, first we went to a Municipal Guest House to book our lunches, as there seemed no eatery around. The price was reasonable; rather cheap. The Guest House is located with few others on the bank of river ‘Ichamoti’. The sight of the river from the balcony of the Guest House is very vivid and on the other side of the river lay Bangladesh’s Satkhira district. Cyril Radcliff, the Surveyor General of Queen drew the line through this river between India and Pakistan (now Bangladesh) way back in 1947, without considering how it would affect the people on both sides of such river-based border. I was thinking how painful it was for lovers in Indian side of border who had their beloved on the other side of the river! One find morning they came to know that they were from different nations; without passport or Visa they can not meet at any rendezvous! 



Visiting Taki remains incomplete without its site-seeing program on ‘Van Rikshaw’. On the Guest House itself we met a friendly Van Rikshaw owner who took our charge. On the riverbank lay narrow concrete pathway, broad enough for a car or van rikshaw but seemed risky when they cross each other. The riverside is fenced with barbed wire; put up by Border Security Force personal in their futile efforts to check cross border smugglings or illegal trades. We gathered from our Van Rikshaw puller cum guide, smugglings of cattle across the river ( to Bangladesh) is a regular phenomena. In fact, we found the sign of recent repairs of damaged barbed wire at several points. Somewhere on the bank, two Security personals were sitting idly, keeping their rifle ajar on a wall and gossiping. Their real vigil starts after dusk.  I found few corpses of cattle floating on the river. Our guide added some cattle die while crossing the river during high tide or due to their weak lungs. The beef price in Bangladesh is around Rs250/- pre Kg, the same across the river in Taki costs around Rs80/-, reasoned out our guide for livestock smuggling. The porous border in this part of West Bengal could never stop smuggling of livestocks or any goods. Practically it seemed impossible to plug this border to stop cross border trades or smuggling of human and livestock.

Anyway unlike other smaller towns in West Bengal; Taki seemed to have a strong Municipal Body as their activities were evident every where. Roads, parks, lightings are well maintained. The Taki Municipality runs few guesthouses and a old age home. The river facing old age home looked attractive to me. I thought with a secure birth at such old-age- home one can coolly look forward to old age!


                  A hut on Bangladesh soil on the bank of 'Ichamoti' river. 






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This is my debut article in the interest of Indian consumers. Just my humble contribution; to enlighten them about the product or service of famous TATA SKY. Amir Khan, the brand ambassador or Mr. Ratan Tata, the person at the helm of all TATA affairs, would be ashamed of TATA SKY, once they know instead of making the life “JINA LALA”; it is turning the life “JINA HARAM” with TATA SKY at times. With much expectation I switch over to TATA SKY from local cable operator in the month of May this year. Within six months twice I they have replaced their set top box. They went out of order and it is under warranty for one year. Every time I called their customer care, they receive they call as if your are naïve. They take no less than half an hour, to guide you to switch off and on , take out their digi-card and put it back, whether you are young or old caring a fig for that! Surprisingly their call centre’s number is not toll free! You are put on hold for ten minutes and another twenty m

If you were assigned to sell a product called “Sweet Treats” with the slogan, “so sweet, it will make you tweet,” but you thought the product tasted sour, and not at all sweet, what would you do?

Often, celebrities contract to endorse a product, but should they use the product regularly, or even like the product before they are allowed to claim that they “endorse” the product? If celebrity is lying, that is endorsing a product he/she does not use/consume then the ad should be pulled.  The Federal Trade Commission requirement that ads or sponsored social media posts indicate so - is not enough to inform consumers. (Robert, 2017) So, yes, a celebrity who endorses a product should at least appear in public using the product. Examples go in the opposite direction, instead of claiming to use a product but not doing so, which would be lying, the Kardashians post product endorsements across several social media platforms either without disclosing it is an ad or waiting until hours or days after the initial post to do so. According to the the organization Truth in Advertising (TINA.org) The delay allows avid followers to see the initial post as a testimonial instead of as an ad. (Kilke