THE BYSTANDER

Design, Performance, Quality Look and feel of the product  Price  Image in market & Brand popularity Benefits to the customer from the Product attributes: Design, Performance & Quality:  These attributes benefit the customer by meeting the purpose the product is bought for. For example good reliable performance, ease of use or convenience in use (example small sleek product could be easier to use compared to large & heavy etc.), high performance with less maintenance for a long period of time, would benefit the customer the best. Product look and feel: This benefits the customer in not only giving solution, but also a value add in getting better product experience. For example a winter jacket bought might not just the serve the purpose of providing protection from cold weather, but also give a good feel and look, so that the customer will feel enhanced satisfaction. Price: If a product is priced optimal/reasonable for the performance d...

Consumers Credit Union founded in Lake County, IL serving its customers successfully from 1930. It offers range of banking services to its customers and successfully competes with all other huge MNC Banks like Chase, Citi, Bank Of America, HSBC, Wells Fargo etc.  Giving access to services for all customers: Consumer Credit Union reaches to customer groups who are relatively under privileged (like students, rail road workers, small factory workers, small businesses etc.) and typically have challenges in meeting the requirements of regular MNC Banks like Chase, Wells Fargo, Bank of America, Citi, HSBC etc. to avail the required banking services. Its relaxed norms and requirements provide ease of access to all customers for various banking needs like access to checking accounts, consumer mortgage loans, credit cards etc. For example, if we compare the difference between the minimum balance requirement for maintaining a Checking account with Chase or Wells Fargo which us...

This week I am going to present you a local product-brand that managed from a store, a pharmaceutical apothecary of 50cm2 in Athens, our capital, to compete with global brands. The brand is KORRES (you can see their KORRES Corporate Official Video below), a cosmetics company with natural products based on herbs. It was founded in 1996 by the pharmacist George Korres. It has a range of over 400 different products for both men and women including facial and body creams, grooming products, shampoos, fragrances, sunscreens but also make up and chewing gums.          According to McCarthy (2017), a business should highly rely on a strong strategic plan in order to not only be profitable but also find a true “sense of purpose and priority” (2017).     A. Mission Statement George Korres stated that KORRES’s mission is “the ongoing investment in research regarding new technologies and ingredients, and world ingredients have always been an i...

Ethics refer to standards of behaviour that tell us how human beings ought to act in the many situations in which they find themselves (Markkula Centre for Applied Ethics. Santa Clara University, 2015). The business dictionary describes ethics as the basic and fundamental principles of decent human behaviour. In my own words, ethics are acceptable standards of behaviours among a group of people. The role of ethics in management A set of acceptable behaviours have a role in curtailing management behaviours in order for members of the management team to behave as expected of them in an organization. Ethics helps managers to treat other employees fairly and subsequently create a more conducive work environment for all employees.  In my opinion, ethics are both personal and organizational issues. The ethical climate of an organization depends largely on management. Professor Emeritus Steve Mintz enumerated some ways that management can use to create a more ethical organizational cultur...

Ethics refers to standards of behavior that tell us how human beings ought to act in the many situations ( Velasquez et al , 2015).  Ethics is about determining value; it is deciding what is worth doing and what does not matter so much  ( Brusseau, 2012) . E thics has everything to do with management. Unethical business practice involves the tacit, if not explicit, cooperation of others and reflects the values, attitudes, beliefs, language, and behavioral patterns that define an organization’s operating culture (Paine, 1994 ). DISCUSSION What do you see as the role of ethics as it pertains to management and managers? Managers in organizations face ethical issues every day of their working lives . As managers take decisions they face ethical issues .  Whether they be engaged in   planning, organizing, motivating, communicating, or some   other management role, they face the fact that matters of   right and wrong, fairness and unfairness, and justic...

Ethics is an important part of a successful organization because owners and managers have to set the standard of ethics in the organization. It is management responsibility to set tone and shape the normal working environment. Seeds are easy to sow for unethical behavior in the mind of employees and it is especially important when people who are responsible does not set good example. Employees should know that there are personal and professional rights within the company. As if an employee is facing harassment, than the management should take it seriously. The working conditions are necessary and work schedule should be appropriate and fair. The administration, who does not keep employees' moral rights, will end up creating policies that can adversely affect the morale and motivation of workers (Fabian, 2017). Is employee behavior, ethical or not, a by-product of the organization's ethical climate?  Employees trust their management at the time when employees and executives prac...

In every industry, a code of conduct is important for managers, as a workforce  can not move forward without integrity from its leaders. The best managers place a high value on fairness and ethics, and their own performance as well. Not only do managers who create their own code of conduct benefit their workers, but they also often benefit the entire company’s public image ( Amico, n.d). This statement from the website Chron is crucial. It is easy to make rules and expectations but as a manager and leader you too must adhere to those guidelines as well. The leader sets the tone for the workforce that is why it is so important that they “Walk the Talk”. If the manager does not follow the code of conduct or show ethical behavior, then many will think why should I? Good managers are leaders and they need to set the example because workers are watching and learning from their actions. If a leader chooses to ignore some rules, then it can be expected that employees who see that behavior...