The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c
. I will provide a brief description of the most important features, explaining the related benefits and the advertising solutions I would use for them. Attribute 1: Battery Duration The battery duration for a MacBook Air is 12 hours in usage or 30 days in stand-by. Benefit: The customer won’t have any problem during travels. The battery duration is very high and this is ideal for a customer that is often out of the office for business affairs. Attribute 2: Low Thickness and Weight Thickness: 0,68 inch - Weight: 2,96 punds Benefit: For the customer it will be very easy to transport it. Advertising 1+2 : Thin, Light, more than 12 hours of battery duration. The best traveling companion to work and relax, unplugged. Attribute 3: Hardware & Software (Power & Optimization) The MacBook Air, as all the Apple computers, has a strong integration between hardware and software. For this reason it is very quick and responsive. The processors used (fifth-generation Intel Core i5 and i7)