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Why I choose the MacBook Air

. I will provide a brief description of the most important features, explaining the related benefits and the advertising solutions I would use for them. Attribute 1: Battery Duration The battery duration for a MacBook Air is 12 hours in usage or 30 days in stand-by. Benefit: The customer won’t have any problem during travels. The battery duration is very high and this is ideal for a customer that is often out of the office for business affairs. Attribute 2: Low Thickness and Weight Thickness: 0,68 inch - Weight: 2,96 punds Benefit: For the customer it will be very easy to transport it. Advertising 1+2 : Thin, Light, more than 12 hours of battery duration. The best traveling companion to work and relax, unplugged. Attribute 3: Hardware & Software (Power & Optimization) The MacBook Air, as all the Apple computers, has a strong integration between hardware and software. For this reason it is very quick and responsive. The processors used (fifth-generation Intel C...

Which benefit or benefits do you think are most likely to differentiate it from the competition?

In the twentieth century, the need to satisfy customers in increasingly growing and companies do strive to ensure that quality products and services reach their customers. In this assignment, characteristics of Samsung Galaxy 8 smartphone will be listed as well as an indication of the benefits each characteristic provides to the customer. The distinctiveness of a product or service is based on the extent to which its value supersedes competitors’ one. Thus, a clear elaboration of the product benefits which differentiate it others will be provided. Samsung is one of the leading smartphone giants which has gained the competitive advantage by the innovation and distinctiveness of its smartphones. In March 2017, it launched Galaxy S8 which has the following key characteristics according to (Goode, 2017) which bring huge benefits to customers: 1. Infinity Display The Galaxy S8 has a 5.8-inch display crammed into what feels like a normal-sized phone, with a barely-there bezel. That alon...

List of product's characteristics/attributes:

Design, Performance, Quality Look and feel of the product Price Image in market & Brand popularity Benefits to the customer from the Product attributes: Design, Performance & Quality: These attributes benefit the customer by meeting the purpose the product is bought for. For example good reliable performance, ease of use or convenience in use (example small sleek product could be easier to use compared to large & heavy etc.), high performance with less maintenance for a long period of time, would benefit the customer the best. Product look and feel: This benefits the customer in not only giving solution, but also a value add in getting better product experience. For example a winter jacket bought might not just the serve the purpose of providing protection from cold weather, but also give a good feel and look, so that the customer will feel enhanced satisfaction. Price: If a product is priced optimal/reasonable for the performance d...

The elements of its strategy that have enabled it to achieve success:

Consumers Credit Union founded in Lake County, IL serving its customers successfully from 1930. It offers range of banking services to its customers and successfully competes with all other huge MNC Banks like Chase, Citi, Bank Of America, HSBC, Wells Fargo etc. Giving access to services for all customers: Consumer Credit Union reaches to customer groups who are relatively under privileged (like students, rail road workers, small factory workers, small businesses etc.) and typically have challenges in meeting the requirements of regular MNC Banks like Chase, Wells Fargo, Bank of America, Citi, HSBC etc. to avail the required banking services. Its relaxed norms and requirements provide ease of access to all customers for various banking needs like access to checking accounts, consumer mortgage loans, credit cards etc. For example, if we compare the difference between the minimum balance requirement for maintaining a Checking account with Chase or Wells Fargo which us...

7 of the elements that enable KORRES to compete in a global level

This week I am going to present you a local product-brand that managed from a store, a pharmaceutical apothecary of 50cm2 in Athens, our capital, to compete with global brands. The brand is KORRES (you can see their KORRES Corporate Official Video below), a cosmetics company with natural products based on herbs. It was founded in 1996 by the pharmacist George Korres. It has a range of over 400 different products for both men and women including facial and body creams, grooming products, shampoos, fragrances, sunscreens but also make up and chewing gums. According to McCarthy (2017), a business should highly rely on a strong strategic plan in order to not only be profitable but also find a true “sense of purpose and priority” (2017). A. Mission Statement George Korres stated that KORRES’s mission is “the ongoing investment in research regarding new technologies and ingredients, and world ingredients have always been an i...

The role of ethics in management

Ethics refer to standards of behaviour that tell us how human beings ought to act in the many situations in which they find themselves (Markkula Centre for Applied Ethics. Santa Clara University, 2015). The business dictionary describes ethics as the basic and fundamental principles of decent human behaviour. In my own words, ethics are acceptable standards of behaviours among a group of people. The role of ethics in management A set of acceptable behaviours have a role in curtailing management behaviours in order for members of the management team to behave as expected of them in an organization. Ethics helps managers to treat other employees fairly and subsequently create a more conducive work environment for all employees. In my opinion, ethics are both personal and organizational issues. The ethical climate of an organization depends largely on management. Professor Emeritus Steve Mintz enumerated some ways that management can use to create a more ethical organizational cultur...