The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c...
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I will provide a brief description of the most important features, explaining the related benefits and the advertising solutions I would use for them.
Attribute 1: Battery Duration
The battery duration for a MacBook Air is 12 hours in usage or 30 days in stand-by.
Benefit: The customer won’t have any problem during travels. The battery duration is very high and this is ideal for a customer that is often out of the office for business affairs.
Attribute 2: Low Thickness and Weight
Thickness: 0,68 inch - Weight: 2,96 punds
Benefit: For the customer it will be very easy to transport it.
Advertising 1+2 :
Thin, Light, more than 12 hours of battery duration.
The best traveling companion to work and relax, unplugged.
Attribute 3: Hardware & Software (Power & Optimization)
The MacBook Air, as all the Apple computers, has a strong integration between hardware and software. For this reason it is very quick and responsive. The processors used (fifth-generation Intel Core i5 and i7), the graphics (Intel HD Graphics 6000), and the SSD Hard Disk improve its quickness and fluidity. Also it has a backlit keyboard.
Benefit: The consumer will have a fluid and quick instrument. It will require less time to perform his activity. It will be easy to use it in any condition, also in low-light environments.
Advertising 3:
All the power you need in 0,68 inch and 2,96 pounds.
Whatever the task, with the fifth generation Intel Core i5 and i7, the SSD hard disks and the Intel HD Graphic 6000, everything happens in the blink of an eye.
Attribute 4: iOS and Application Availability
iOS is a very quick, easy to use and reliable OS system and it provides a set of integrated instruments (programs, note, calendar, iCloud service, I-Tunes, App Store, pages, numbers, keynote etc.).
Benefit: The customer will have a simple and easy to use object, both to work and relax. It is provided with a very rich application environment in which finding music, film and applications is very easy. The clients will be able to edit files, organize their calendar and share data in a really simple way.
Advertising 4:
Create, organize, edit and share, Easily. Then Relax.
Mac iOS and Apple Applications, are designed to work exactly as you expect they should do. Create and edit your documents, share them with your colleagues, arrange calendar and events have never been so easy to do.
After working, with iTunes, you will have all the music and films you want, with a simple click.
Attribute 5: Connectivity
The MacBook Air use the 802.11ac Wi-Fi, that guarantees a connection speed up to 1.300 Mbps.
Benefit: The new standard 802.11 ac Wi-Fi is 3 time faster than the old one. It will be easier both to work (sharing documents etc.) and relax, for example watching a film with Netflix. Also the expanded wifi range will allow the customer to move more free.
Advertising 5:
802.11ac Wi-Fi - internet has never been so fast, and you’ve never been so free
Attribute 6:
Efficient Support
Apple provides to its customer a very high quality, quick and reliable support.
The phone assistance is absolutely easy to contact: you make a number and they call you back in 20 seconds.
Also there are several ways to repair your products in case of need: the customer can bring them to an Apple Store or to an Apple Authorized Service Provider. Otherwise, he can contact the support and ask for a pick-up: in that case Apple sends a driver to his home or office, ship it to an Apple Repair Center and returns the repaired product as quickly as possible.
Benefit:
Contacting the support can be really frustrating, as long repair times.
Apple assures several forms of support (chat, email, phone, apple store etc.): they are really easy to contact and make you feel “important”. Also they’re very fast concerning the repair time.
With a good support the customer will be able to promptly and easily solve the problems or repair his product. In this way, the time in which he won’t have the computer at his disposal will be short.
Advertising 6:
Solving problems has never been so easy.
We’re available by email, chat, phone or in our Apple Stores to help you solving your problems.
And if you need a repair, we will come where you want, take your product and bring it back to you, fixed.
Concerning the last request about which benefits I think are most likely to differentiate it from the competition, I would use transportability, battery duration and the integrated software system provided by Apple, that is unique.
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