The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c...
List of product's characteristics/attributes: Design, Performance, Quality Look and feel of the product Price Image in market & Brand popularity Benefits to the customer from the Product attributes: Design, Performance & Quality: These attributes benefit the customer by meeting the purpose the product is bought for. For example good reliable performance, ease of use or convenience in use (example small sleek product could be easier to use compared to large & heavy etc.), high performance with less maintenance for a long period of time, would benefit the customer the best. Product look and feel: This benefits the customer in not only giving solution, but also a value add in getting better product experience. For example a winter jacket bought might not just the serve the purpose of providing protection from cold weather, but also give a good feel and look, so that the customer will feel enhanced satisfaction. Price: If a product is p...