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Comparison between two retail companies picked are Walmart and Costco

The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c...
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Mediterranean C-O-W


Product: Certified Organic Whole-grain (COW) Bread and Fresh Dairy.

Name: Mediterranean C-O-W

Attributes:

Organic certified: There are several organic food certificates. In Europe, there is one official that is the most popular and accepted and many other that follow national or local regulations. This guarantee that the product was authorized and is free of chemicals or pesticides and makes it reliable for our eco-friendly costumer. (EU, n.d.)

Hand-made: There is a quality difference between frozen processed bread and dairy, and our fresh products. Our product is made the same day and using traditional methods, like stone-grounded flour, sourdough fermentation, grounded sea salt or wild-crafted aromatic plants among others.     

Whole-grain: Whole-grain food provides with natural fiber and nutrients that are beneficial for health and normal gut activity. Promoting healthy eating is promoting a healthy lifestyle.

Wrapped in thermic paper or glass: Our customer doesn’t want more plastic and no biodegradable wastes. We can solve this using thick wrapping paper to make it easy to transport fresh-baked bread and keep the home-made bread smell. Milk could be transport in glass bottles, but this requires an excellent cooling chain system.      

Five different bread flavors: grounded cumin and black pepper, goat cheese, black olives with dried tomato, extra virgin olive oil and fresh basil leaves: Mediterranean products influenced European cuisine. The benefits of the Mediterranean diet rich in fruits, nuts, fresh vegetables and whole-grain products are widely expanded. Using these same products and flavors, we can bring all those benefits to the customer.   

Three different milk flavors: natural, honey and almond.

Door-to-door delivery and 12 hrs purchase order by phone or app and the website: Nothing like fresh food anytime you need it and without spending all day in the kitchen. We can provide a truly Mediterranean food experience with a call.  

Market target (Investopedia, 2018) is mostly people who like organic food, a responsible consumer that is worried by ecological footprint. Mainly young (15-45 years) professionals or informed consumers. They try to avoid chemicals and processed food. Another group is people from 50 to 70 years who are attracted by hand-made (old-fashioned) and fresh food. Focusing on groups who want to live healthier is an expanding market that represents an influencing area for other groups.      

The advertisement should focus on paper package, clear and visible certification, green colors, nutritional information and simple logo.  

Positioning (Winer, n.d.) the product could be easy in urban areas, especially in small cities that have experienced rapid growth and have adopted easy-to-go processed food based diet. The only source of organic products in these cities used to be eco-supermarkets. However, some restaurants and bars with vegetarian or organic menus have been introduced recently. Repositioning hand-made bread could be possible by selling Eco experiences; like grounding flour, preparing the yeast, or baking in a traditional stone oven.         

References:

EU. (n.d.). Ecolabel. Retrieved from http://ec.europa.eu/environment/ecolabel/

Investopedia. (2018). Who are Target ’ s ( TGT ) main competitors ?, 2–5.

Winer, R. S. (n.d.). TEXT Marketing Management_Part1.pdf. (P. Hall, Ed.). Prentice Hall.

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