THE BYSTANDER

  Hey friend, let’s have a quick chat about something that’s made my IT life so much better: The Sleep Company’s Ortho Pro Back Cushion . As someone in Kolkata, who spends 8–10 hours a day coding and loves hitting the gym in the evenings, I was no stranger to lower back pain. My old office chair wasn’t cutting it, and even with exercise, my back was always sore. Then I added this back cushion to my setup, and wow, what a difference. Let’s dive into why this little gem is worth adding to your workspace. Why Back Pain Is a Big Deal for IT Folks If you’re in IT, you know how it goes: hours of sitting, maybe slouching a bit (guilty!), and then maybe some running or weights to stay active. But all that sitting puts serious pressure on your lower back—studies say up to 30% more than standing. For me, that meant aches that followed me from my desk to my bed. I already had a great mattress and chair from The Sleep Company, but I needed something extra for my older chairs or when I’m wor...

  Hey friend, let’s talk about something every IT professional can relate to: back pain from sitting at a desk all day. I’m based in Kolkata, and as someone who codes for 8–10 hours daily and loves evening workouts, I used to struggle with lower back pain that just wouldn’t quit. That is, until I got The Sleep Company’s Onyx Orthopedic Chair . This chair has seriously leveled up my work-from-home setup, and I’m excited to share why it’s a must-have for anyone like us. The Back Pain Battle in IT Life If you’re in IT, you know the drill: hours of sitting, often in a chair that’s more style than substance, leading to a sore lower back. Add in some gym time—running, weights, whatever—and the strain on your spine gets worse. I used to slouch without realizing it, and by the end of the day, my back was begging for relief. Research shows prolonged sitting can increase lumbar disc pressure by 30%, which is no joke. That’s when I decided to upgrade my chair, and the Onyx Orthopedic Chair...

  Hey there! If you’re an IT professional like me, you probably spend way too many hours hunched over a laptop, coding or debugging, only to feel that nagging lower back pain creeping in. I’m based in Kolkata, and after years of dealing with back pain from long sitting hours and evening workouts, I finally found something that made a real difference: The Sleep Company’s Smart Ortho Mattress . Let’s chat about why this mattress is a total game-changer for anyone looking to sleep better, feel better, and live better. My Back Pain Struggle as an IT Professional Picture this: I’m coding for 8–10 hours a day, often forgetting to stretch, and then hitting the gym for some running or weights to stay fit. Sounds familiar, right? But by bedtime, my lower back was screaming. I’d wake up stiff, sore, and honestly, pretty cranky. I tried everything—stretching, yoga, even a new pillow—but nothing fully fixed the issue. That’s when I started researching mattresses and stumbled across The Slee...

  As an IT professional in Kolkata, I spend 8–10 hours a day glued to my laptop, coding and attending virtual meetings. Add evening workouts to stay fit, and my lower back was screaming for help. The constant sitting and exercise strain led to nagging back pain that disrupted my sleep and productivity. That’s when I discovered The Sleep Company’s Smart Ortho Mattress , and it’s been a game-changer. Here’s my story and why this mattress is a must for anyone battling back pain. Why Back Pain Hits IT Professionals Hard Sitting for long hours in front of a screen puts immense pressure on your lower back, especially if your chair lacks proper support. Combine that with intense workouts like running or weightlifting, and your spine takes a beating. I used to wake up with stiffness and pain, making it hard to focus on coding or enjoy my evenings. Research shows that a medium-firm mattress can reduce lower back pain by supporting spinal alignment, and that’s exactly what The Sleep Compan...

The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c...

. I will provide a brief description of the most important features, explaining the related benefits and the advertising solutions I would use for them. Attribute 1: Battery Duration The battery duration for a MacBook Air is 12 hours in usage or 30 days in stand-by. Benefit:  The customer won’t have any problem during travels. The battery duration is very high and this is ideal for a customer that is often out of the office for business affairs. Attribute 2: Low Thickness and Weight Thickness: 0,68 inch - Weight: 2,96 punds Benefit:  For the customer it will be very easy to transport it. Advertising 1+2 :   Thin, Light, more than 12 hours of battery duration. The best traveling companion to work and relax, unplugged. Attribute 3: Hardware & Software (Power & Optimization) The MacBook Air, as all the Apple computers, has a strong integration between hardware and software. For this reason it is very quick and responsive. The processors used (fifth-generation Intel C...

In the twentieth century, the need to satisfy customers in increasingly growing and companies do strive to ensure that quality products and services reach their customers. In this assignment, characteristics of Samsung Galaxy 8 smartphone will be listed as well as an indication of the benefits each characteristic provides to the customer. The distinctiveness of a product or service is based on the extent to which its value supersedes competitors’ one. Thus, a clear elaboration of the product benefits which differentiate it others will be provided. Samsung is one of the leading smartphone giants which has gained the competitive advantage by the innovation and distinctiveness of its smartphones. In March 2017, it launched Galaxy S8 which has the following key characteristics according to (Goode, 2017) which bring huge benefits to customers:  1. Infinity Display The Galaxy S8 has a 5.8-inch display crammed into what feels like a normal-sized phone, with a barely-there bezel. That alon...

Design, Performance, Quality Look and feel of the product  Price  Image in market & Brand popularity Benefits to the customer from the Product attributes: Design, Performance & Quality:  These attributes benefit the customer by meeting the purpose the product is bought for. For example good reliable performance, ease of use or convenience in use (example small sleek product could be easier to use compared to large & heavy etc.), high performance with less maintenance for a long period of time, would benefit the customer the best. Product look and feel: This benefits the customer in not only giving solution, but also a value add in getting better product experience. For example a winter jacket bought might not just the serve the purpose of providing protection from cold weather, but also give a good feel and look, so that the customer will feel enhanced satisfaction. Price: If a product is priced optimal/reasonable for the performance d...

Consumers Credit Union founded in Lake County, IL serving its customers successfully from 1930. It offers range of banking services to its customers and successfully competes with all other huge MNC Banks like Chase, Citi, Bank Of America, HSBC, Wells Fargo etc.  Giving access to services for all customers: Consumer Credit Union reaches to customer groups who are relatively under privileged (like students, rail road workers, small factory workers, small businesses etc.) and typically have challenges in meeting the requirements of regular MNC Banks like Chase, Wells Fargo, Bank of America, Citi, HSBC etc. to avail the required banking services. Its relaxed norms and requirements provide ease of access to all customers for various banking needs like access to checking accounts, consumer mortgage loans, credit cards etc. For example, if we compare the difference between the minimum balance requirement for maintaining a Checking account with Chase or Wells Fargo which us...

This week I am going to present you a local product-brand that managed from a store, a pharmaceutical apothecary of 50cm2 in Athens, our capital, to compete with global brands. The brand is KORRES (you can see their KORRES Corporate Official Video below), a cosmetics company with natural products based on herbs. It was founded in 1996 by the pharmacist George Korres. It has a range of over 400 different products for both men and women including facial and body creams, grooming products, shampoos, fragrances, sunscreens but also make up and chewing gums.          According to McCarthy (2017), a business should highly rely on a strong strategic plan in order to not only be profitable but also find a true “sense of purpose and priority” (2017).     A. Mission Statement George Korres stated that KORRES’s mission is “the ongoing investment in research regarding new technologies and ingredients, and world ingredients have always been an i...

Ethics refer to standards of behaviour that tell us how human beings ought to act in the many situations in which they find themselves (Markkula Centre for Applied Ethics. Santa Clara University, 2015). The business dictionary describes ethics as the basic and fundamental principles of decent human behaviour. In my own words, ethics are acceptable standards of behaviours among a group of people. The role of ethics in management A set of acceptable behaviours have a role in curtailing management behaviours in order for members of the management team to behave as expected of them in an organization. Ethics helps managers to treat other employees fairly and subsequently create a more conducive work environment for all employees.  In my opinion, ethics are both personal and organizational issues. The ethical climate of an organization depends largely on management. Professor Emeritus Steve Mintz enumerated some ways that management can use to create a more ethical organizational cultur...