Dino Burger is a local fast-food brand. They only have one restaurant, but it is never empty. Despite the cheap fast-food chains like McDonald's or Burger King or gourmet restaurants, Dino has gained its reputation due to the quality of their products and the low-cost price. This brand is known to all locals and visitors. Despite being a small business with only six tables and about twenty seats in total, the average time people spend there is less than an hour, the service is efficient and fast, and they do not offer any desserts or hot drinks, so people do not stay longer than the necessary. Their secret according to costumers is the meat. They do not use any processed or frozen food, any colorants nor preservatives. The ground meat tastes like lean beef without any extra fat or texturizers. Fried potatoes are hand-made prepared at the moment in olive oil, and the same happens to salads, fried chicken, and home-made sauces, every dish tastes fresh and natural. Dino has kept the old-style traditional formulas but provides it with an incredibly efficient fast process. The result has gained its followers. Regarding prices, they try to keep the same average menu price. A basic big size menu at Burger King or McDonald's costs approximately 7.5 US, at Dino 8.5 US. Another advantage is the location. Most of the big prestigious restaurants around Dino only offer Spanish and Portuguese cuisine. Therefore, the average customer at Dino is not a student (they go for cheaper at fast-food), but a nuclear family or young adults. One of the improvements could be to focus on advertising since they have not put any effort on social networking or internet advertising. Conclusion: Small business can make a good product positioning develop a competitive advantage if they consider the target market and offer not only a simple product focusing on the revenue, but a differential advantage to keep those customers. References:Trip Advisor. (n.d.). Dino Burger. Winer, R. S. (n.d.). TEXT Marketing Management_Part1.pdf. (P. Hall, Ed.). Prentice Hall. |
This is my debut article in the interest of Indian consumers. Just my humble contribution; to enlighten them about the product or service of famous TATA SKY. Amir Khan, the brand ambassador or Mr. Ratan Tata, the person at the helm of all TATA affairs, would be ashamed of TATA SKY, once they know instead of making the life “JINA LALA”; it is turning the life “JINA HARAM” with TATA SKY at times. With much expectation I switch over to TATA SKY from local cable operator in the month of May this year. Within six months twice I they have replaced their set top box. They went out of order and it is under warranty for one year. Every time I called their customer care, they receive they call as if your are naïve. They take no less than half an hour, to guide you to switch off and on , take out their digi-card and put it back, whether you are young or old caring a fig for that! Surprisingly their call centre’s number is not toll free! You are put on hold for ten minutes and another twenty m
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