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Comparison between two retail companies picked are Walmart and Costco

The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c...
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Dino Burger


Dino Burger is a local fast-food brand. They only have one restaurant, but it is never empty. Despite the cheap fast-food chains like McDonald's or Burger King or gourmet restaurants, Dino has gained its reputation due to the quality of their products and the low-cost price. This brand is known to all locals and visitors. Despite being a small business with only six tables and about twenty seats in total, the average time people spend there is less than an hour, the service is efficient and fast, and they do not offer any desserts or hot drinks, so people do not stay longer than the necessary. Their secret according to costumers is the meat. They do not use any processed or frozen food, any colorants nor preservatives. The ground meat tastes like lean beef without any extra fat or texturizers. Fried potatoes are hand-made prepared at the moment in olive oil, and the same happens to salads, fried chicken, and home-made sauces, every dish tastes fresh and natural.

Dino has kept the old-style traditional formulas but provides it with an incredibly efficient fast process. The result has gained its followers. Regarding prices, they try to keep the same average menu price.  A basic big size menu at Burger King or McDonald's costs approximately 7.5 US, at Dino 8.5 US.

Another advantage is the location. Most of the big prestigious restaurants around Dino only offer Spanish and Portuguese cuisine. Therefore, the average customer at Dino is not a student (they go for cheaper at fast-food), but a nuclear family or young adults.

One of the improvements could be to focus on advertising since they have not put any effort on social networking or internet advertising.

Conclusion: Small business can make a good product positioning develop a competitive advantage if they consider the target market and offer not only a simple product focusing on the revenue, but a differential advantage to keep those customers.   

References:

Trip Advisor. (n.d.). Dino Burger.

Winer, R. S. (n.d.). TEXT Marketing Management_Part1.pdf. (P. Hall, Ed.). Prentice Hall.

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