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Comparison between two retail companies picked are Walmart and Costco

The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c...
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Value Statement of Polar Ice

Value Statement

Polar Ice, is a small local company that produces, sells and distributes packaged ice in small format to commercial users. Polar Ice helps to keep the cool chain and food safety in small and medium-size family foodservice business.

Current competition

Some other businesses that deliver not only ice but frozen pre-cooked food have appeared the last five years. These companies do not only produce ice in many shapes and sizes, but they transform it into decorative pieces for caterings. Their targets are not small business but events and caterings. However, recently they started selling ice for industries, and this could lead them to expand their market to family foodservice business.

New Value Statement    

Polar Ice should focus on new cooling products and ice-producing travel and domestic devices to keep the market leadership and expand it to new sectors.

 1.     Travel and Home devices: Most freezers produce ice cubes, that need to be put into bags or other thermic isolated boxes to be transported. Our brand will provide the solution through portable and car adaptable ice-producing devices that can be controlled with an app. These devices can be kept and charged easily with any car battery connection, even with a USB.    

2.     Frozen decorative fruit and concentrated frozen fruit juices: People not only look for ice when they cook and try to preserve the cool chain. Especially drinks can be cooled by a frozen fruit that is prepared with scents and flavors like vanilla flavored orange or cinnamon flavored red fruits.

We are not considering the use of demographic or psychographic studies because we know our market target.

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