The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c
The differential analysis is the study/analysis of differential revenues and costs. What are differential revenues and costs, though? Differential revenues and costs are the revenues and costs that will differ (the ones that will change) when making the comparison between two or more things (products, customers, etc.). That being said, all the revenues and costs that can be associated to one specific product, customer or service, if they change between from one alternative to the other, then they are considered to be differential and they will be taken into account during the differential analysis. In order to decide whether a customer, a product line, or a service, will be kept or dropped, or if a product will be manufactured, or its production outsourced, a differential analysis must be made. The differential analysis will segregate the revenues and costs, and then calculate the difference between them. It is important to note that the costs must be classified as fixed costs (or a