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Comparison between two retail companies picked are Walmart and Costco

The two retail companies picked are Walmart and Costco whose 2017 Financial statement links are provided below: WALMART https://www.nasdaq.com/symbol/ wmt/financials?query=income- statement COSTCO https://www.nasdaq.com/symbol/ cost/financials?query=income- statement Both organizations are well known brands and position themselves well with their customer base. Walmart’s value proposition is “We save people money so they can live better”. On the other hand, Costco’s value proposition is “All-in-one convenience and everyday affordability”. Both retailers focus on cost saving for their customers. Looking at their financial statements and by analyzing them a few key areas are evident when comparing the two organization. Looking at the current ratio and quick ratio we can determine the short-term solvency of each organization. The current ratio can be determined by dividing the assets by the liabilities. Walmart’s current ratio sits at 0.86 while Costco’s sits at 0.99. The quick ratio is c
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If you found a one-of-a-kind prototype of a revolutionary new mobile phone lying on a public bench, what would you do with it? What would be the consequences of your chosen action?

The paper describes the patent ownership, the countries law and regulations on the ownership of properties and inventions. Then will provide answers to the three questions required in the discussion assignment unit six. Patent ownership is essential because the owner of the patent or investor own all the right, title and interests granted by the patent. Almost all countries of the world have the patent system based on the “First-to-File” doctrine, in which the patent is granted to the inventor who is the first to file a patent application, regardless of the invention date. In the United States, Canada, and Philippines, the patent system was based on “First-to-Invest” doctrine, in which the the inventor who first conceived of an invention then diligently reduced it to practice by filing a patent application, is considered the first inventor and is entitled to patent protection (General Patent, 2007). Later on Canada and United States also changed their patent system from First-to-Inve
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How Insider Trading impacts the whole system

Many people presume that insider trading is always illegal. The term has been associated with scandals and names such as Enron, celebrity businesswoman Martha Stewart, and former Goldman Sachs director Rajat Gupta (Tang, 2017). Legal insider trading happens when directors of the company purchase or sell shares, but they disclose their transactions legally. However, the term “insider trading" is mostly used to describe a practice in which an insider party trades based on non-public material information gained through the performance of the insider’s obligation at the company, in violation of other relationships of faith and assurance or otherwise when the non-public information was stolen from the company. In other words, insider trading is buying, selling or dealing in securities, bonds, and stocks of a company by a director, manager, or employee of the company who has confidential information that is not accessible to the public (LawTeacher, n.d.). There are a variety of ways tha
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The differential analysis i

The differential analysis  is the study/analysis of differential revenues and costs. What are differential revenues and costs, though? Differential revenues and costs are the revenues and costs that will differ (the ones that will change) when making the comparison between two or more things (products, customers, etc.). That being said, all the revenues and costs that can be associated to one specific product, customer or service, if they change between from one alternative to the other, then they are considered to be differential and they will be taken into account during the differential analysis. In order to decide whether a customer, a product line, or a service, will be kept or dropped, or if a product will be manufactured, or its production outsourced, a differential analysis must be made. The differential analysis will segregate the revenues and costs, and then calculate the difference between them. It is important to note that the costs must be classified as  fixed costs  (or a
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If you found a one-of-a-kind prototype of a revolutionary new mobile phone lying on a public bench, what would you do with it? What would be the consequences of your chosen action?

A number of issues arise when we consider this question. First is the issue of our moral responsibility to others and society. Second is on intellectual property and the third, the ethical implications of our actions. I will address these three issues separately. -           On moral responsibility: If a one-of-a-kind prototype lays unattended to on a park/public bench, several possible scenarios come to mind. It could be that the inventor misplaced it or forgot it on the bench while having a morning or late evening stroll. Whatever line of action is taken would clearly fall into one ethical perspective or another. Virtue ethics, which places value on the moral character of the actor and the virtuousness of the act, will dictate that any corresponding action that results in me taking the phone is wrong and immoral in itself (Hursthouse, R. & Pettigrove, 2016). A deontological ethics or a duty-based ethics, on the other hand, will require in some form that individuals desist from ac
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If you were assigned to sell a product called “Sweet Treats” with the slogan, “so sweet, it will make you tweet,” but you thought the product tasted sour, and not at all sweet, what would you do?

Often, celebrities contract to endorse a product, but should they use the product regularly, or even like the product before they are allowed to claim that they “endorse” the product? If celebrity is lying, that is endorsing a product he/she does not use/consume then the ad should be pulled.  The Federal Trade Commission requirement that ads or sponsored social media posts indicate so - is not enough to inform consumers. (Robert, 2017) So, yes, a celebrity who endorses a product should at least appear in public using the product. Examples go in the opposite direction, instead of claiming to use a product but not doing so, which would be lying, the Kardashians post product endorsements across several social media platforms either without disclosing it is an ad or waiting until hours or days after the initial post to do so. According to the the organization Truth in Advertising (TINA.org) The delay allows avid followers to see the initial post as a testimonial instead of as an ad. (Kilke
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Often, celebrities contract to endorse a product, but should they use the product regularly, or even like the product before they are allowed to claim that they “endorse” the product?

Marketing mix involves four P’s variables: product, place, price and promotion that should be used in marketing strategy to ensure value is delivered (Winer & Dhar, 2011). When celebrities are endorsing any product, it’s part of promotion. Based on law, promotion should not lie about price, quality and purpose (Jacoby & Meyers, n. d.). It is better to endorse product that they use but legally if they are not misleading consumers with false information, it is not illegal. Having celebrities in promotion may encourage consumers to buy the product but they must be targeted appropriately (Olenski, 2016). Can you imagine famous athlete endorsing house hold product like laundry detergent? The impact of endorsement depends on number of factors such as celebrity and product match, celebrity and target audience match besides their regular popularity values (Jain, 2011). For example: Gordon Ramsay’s funny  commercial  about Chef. The commercial is funny. He has not provided any false inf
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the ethical and social responsibilities of the advertisers

Advertising is about enticing consumers which come in many forms, the most important once are informational and branding advertising. The informational advertising employs facts to persuade consumers while the branding advertising attempts to attach a personality and reputation to a product (Business Ethics, 2012). The advertiser presents a product favorably to persuade consumers to make a purchase, and it is unethical to go so far as to manipulate consumers into buying by depriving them of information they need to make a good decision. The ethical and social responsibilities of the advertiser are to present the companies in a favorable way while following the tenet rule “treating others as you would like to be treated”. The advertiser should not present misleading statistics or false information to deceive consumers (Mach, 2018). 1. Often, celebrities contract to endorse a product, but should they use the product regularly, or even like the product before they are allowed to claim tha
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